What is Keyword research in SEO?
Keyword research is the science of Search Engine Optimization(SEO). It is the first step towards doing an SEO of a website or webpage. Whatever you do in On Page or Off-Page, the purpose of all the different SEO activities is ranking for the selected keywords to increase traffic and leads that may be converted.
In this article, I will share tips and ways of advanced keyword research techniques that can help you boost your website traffic and convert the traffic into high-quality leads by the different keyword research methods or techniques.
I will share both the Free and Paid Keyword research techniques that may leverage your website traffic in 2025.
Table of Contents
What are the most important Metrics Used in Keyword Research?
- Keyword Difficulty: Consider the keywords with less keyword difficulty(KD). Although sometimes you have to pick up high keyword difficulty keywords due to the higher competition in the industry category.
- Search Volume: Look for the keywords with more search volumes as the motive of every business is to get traffic on the business website. Choosing high-volume keywords helps you gain more leads and audience engagement.
- Keyword Trend: Checking for keyword trends is highly important as it decides the success of ranking of the keywords.
For example, you target a keyword that you saw a high search volume for, but do you know that it is not the monthly traffic but rather the average monthly traffic of all the 12 months?
That is why, seeing the trend of the keywords of the last 12 months, it should be incling not decline with the time.
Best Advanced Keyword Research Techniques in 2025
1. Google Autosuggest
Go to Google in incognito mode so that results are not affected by your search history and type any keyword related to your business, such as “yoga classes” Now, you will see some suggestions by Google that people generally type or search for.
Collect all the relevant keywords as per your business as you think are related to your business.
2. People Also Ask
Where you type the keyword” yoga classes”, hit the enter button and go a little bit below and see there is a section called “People Also Ask”. These sections will have the questions related to your searched keyword. Now copy and paste them into your keyword research file, such as Google sheets or Excel, which keywords are related to your business.
3. Use People Also Search for
You will see this section at the end of that page where you saw the “People also ask” keywords in the form of questions. These are the keywords People also want to ask about. Pick up some keywords if you consider them related to your business.
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4. Use Google Trends for Advanced Keyword Research Techniques
To use Google Trends, you don’t need to sign in. Go to the Google Trends site. Then, there will be three tabs: “Home”, “Explore”, and” Trending now”.
Click the “Explore tab” add the search term or business keyword then below select the location such as State or Country Etc, period Etc and see the interest over time during the selected period to see the keyword trend with the graph going upward near to 100 shows higher trend while declining or close to 0 shows keywords not having the demand at the period.
Go below on the page now to see related queries and related topics to gather some more keywords related to the primary keyword you provided.
5. Use your Google Search Console
This way of finding keywords will not work if you have already set up your Google search console and have written some blogs and have traffic or visitors to gather the keyword data your audience is searching for and your articles come up in Google Search Engine Result Pages(SERPs) to fight for the ranking.
How to Find Keywords in Google Search Console by the Advanced Keyword Research techniques?
Go to your Google Search Console account, then click the performance tab from the left side, and now you will see the “top queries” section. Now, identify which keywords you have not targeted but your web page appeared in the Google Search Result, and either create fresh content or optimise for those keywords.
6. Quora(Forum) – Q and A Website
Quora is a great Q&A and forum website that ranks for millions of keywords and has lots of traffic worldwide. You can use Quora as it ranks for many keywords on the first page of Google, mostly when you ask a question on Google.
How to use Quora for Advanced Keyword Research Techniques?
Go to Quora website and either login or register first then on the Quora search bar search for the keyword related to your business then on the left hand side click on the questions tab, Here you see lots of questions related to your business then choose the keywords which are related to business and include them in your keyword research sheet.
7. Use Google Keyword Planner for Advanced Keyword Research Techniques
It is a tool designed by Google itself for generally paid way of advertising using Google Ads, but using Google keyword Planner, you can get the search volume for the keywords location-wise wise not only country but also state.
Remember that you can not get the organic keyword difficulty that is shown in numbers to pick the easy-to-rank keywords, which is provided in various best keyword research SEO tools such as SEMrush, Ubersuggests, Ahrefs, etc.
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Ways to get keywords related to your business in 2025 Using Google Keyword Planner?
- Go to the “Google Ads account”, then on the left-hand side, click “Tools” > keyword Planner > click on Discover now keywords
Now, there will be two ways for the advanced keyword Research
- Start with keywords
Here, put the keyword related to your business and see the other related keywords with some tabs, such as Average monthly searches, YoY Change in percentage, etc, that work as the Keyword trend of 12 months.
- Start with a website
Provide either a website or a URL that you think that the webpage content is related to you as the website is your competitor. Now you will get all the keywords on a webpage or the entire domain and select those you want to target and include in your sheet.
Go to Google and enter your business keyword in incognito mode and check for the top ranking pages of your competitors for the country location you want to rank for. Then, copy their Webpage URLs and paste them to get the keywords targeted on a particular webpage.
8. Answer the Public
Answer the Public is a great tool for keyword research and has been improved a lot after the acquisition by Neil Patel(an SEO expert).
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Go to the Answer the Public Website and put your business keyword, such as “yoga courses”, and select the targeted country location, and then you will see the
The best thing about the Answer the Public Keword Research tool is that it provides you all the keywords alphabetically from A to Z with search volume to collect all the keywords but only in some limit in the free version as it allows only 3 searches per day if you register on the platform to see some keyword alphabetically in the free version.
9. Reddit
Reddit is a forum and Q and A platform like Quora. The posts on Reddit are generally ranked on Google as you have noticed it in the first or second page in Google Search Result Pages when you ask for a question, irrespective of the industry.
How to use Reddit for Advanced Keyword Research?
Go to Reddit and sign in or register on the platform. Now, search on the Reddit search bar for the initial keyword or the seed keyword to get other keywords related to your business.
Then, on the left-hand side, under the “posts” tab, you will see the keywords related to your business. Pick them. You can use filters for the keywords, such as Filter by hot, Top, New, Comment count with the time frame like a day, month, or year to get the latest data about the keyword you want to find.
- Using top keywords will arrange the posts with many likes or upvotes.
- Using the comment count, you will see the keywords in the post with the most comments to give you an idea of what type of post has more engagement.
- Using the hot filter will show you posts which is trending now.
10. Google Search Operator
You can use Google Search Operators to find the keywords your competitor ranks for or not. If it ranks, then what are the web pages the competitor is gaining the traffic by ranking on Google Search Engine Result Pages?
For Example, you can use the “site” search operator with the URL of your competitor domain then + keyword.
Site:competitor-url.com yoga classes
Using the above Google search operator, you will see the list of webpages your competitor ranks for. Now you can use the webpage to get the other keywords by pasting it in Google Keyword Planner or SEMrush, etc, advanced research SEO tools.
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I am Sumit, a SEMrush and Google-certified digital marketer with a passion for technology. I like writing content for startups and bloggers to help them grow online. With some years of hands-on experience in SEO and WordPress development, I help bloggers and small businesses choose affordable and feature-packed web hosting as per their requirements. I share actionable guides and tips to simplify digital marketing for beginners free of cost on the blog.