In this article, you will learn what a website title or title tag is, with Title tag importance and the best practices to optimize the website title in 2025 and also learn which on-page element carries the most weight for SEO.
Table of Contents
What is a Website Title?
The website title, which is also known as the title tag in SEO, is an HTML element that defines the Title of a webpage. it is called a Website Title.
Where Else Does the Website Title appear?
- The Website Title appears on the search engine results pages, such as Google, as a clickable headline pointing to the webpage.
- The website title, such as Google, Firefox, etc., appears on the web browser’s tab on the top when you open the webpage.
- The website title also appears in social bookmarking sites, the most important Off-Page SEO technique in 2025 to boost ranking and backlinks fast.
- When you share the website URL on various social media platforms like Facebook, X, Linked In, etc. It automatically shows the title of the webpage due to the Open Graph(OG) tag, which was launched by Facebook in 2010.
Which ON-page Element Carries the Most Weight for SEO?
The title tag is the most important on-page SEO element and carries the most weight for search engine rankings because it is the first impression of several websites’ webpages that fight in the Google search engine result pages(SERPs) for ranking, and everyone knows that the first impression is the last impression. The website title tag directly instructs Google, Bing, etc and users what the webpage’s content is all about.
A well-optimized title tag can significantly improve click-through rates (CTR), relevance, and rankings in search results, which every business wants to capture.
Read Also: 11 Powerful Benefits of Professional On-Page SEO
Why is the Website Title Important?
Hints about the Content: A well-optimized and descriptive title tag of a webpage helps Google and users understand the content of a webpage.
Prominent On-Page Factor: The title tag is the most important On-Page SEO element because it carries the most weight in On-Page Optimization.
Increases CTR: Using the mentioned powerful or attractive words may increase the click-through rate(CTR). A higher CTR means their keyword’s intent matches your webpage’s SEO title tag
Branding & Recognition: You can use your business website name in everyone’s title tag of a webpage, which increases your brand awareness on various webpages.
Reduce Bounce Rate: By identifying which title tag works better in Google Search Engine Result pages, you can decrease the bounce rate and increase the engagement rate of your website service or product pages.
How to Write an Effective Website Title
1. Keep it under 60 Characters
You should write the Website Title under 60 characters because it appears on the search engine result pages of Google, and if you make it lengthy, then it may not appear completely. That does not help the user understand what the content of the webpage is all about.
2. Include your Primary Keywords
You should always include the relevant keywords related to your business or blog for which you want to rank because when the user searches a keyword for any query on Google search engine and sees what he typed on Google search bar is same keyword then He thinks that the webpage content is relavant to him and will get helped by the content for what he has been looking for.
Include the Primary keyword and other secondary keywords if possible, but don’t stuff forcefully; rather, make it natural.
3. Use Powerful or Eye-Catchy Words
If you use eye-catching words in the website title tag, the practice will increase the click-through rate(CTR) as it attracts the focus and attention of the visitors. You can use some eye-catching or powerful keywords in the SEO website Title Tag.
For example, 1) Boost Your Online Presence with Top Profile Creation Sites in 2025
2) The Best Image Submission Sites in 2025: Image Submission Secrets
In the above examples, “Boost” and “Powerful” are the eye-catching words you can use in the title tag.
What are some Eye-catchy words for attracting visitors and increasing CTR?
- Discover
- Unlock
- Boost
- Master
- Proven
- Maximize
- Best/Top
4. Website Title Matches Content
It is quite important to keep this in mind while choosing the best title tag for your website to boost ranking and CTR that it matches with the website content.
Don’t include the keywords just for increases the clicks rather the intent and content of the webpage should align together to make them relavant to fight in Google search engines like Google, bing Etc.
5. Use the Year to Attract Visitors
If you use the year that is going on in the website title to attract visitors because people want to consume fresh content over the old one although mentioning the latest year in Website title does not mean your website content is updated and fresh, it is the first thing about your webpage a user sees on Google search engine result pages(SERPs) and using the ongoing years direct user that it is the fresh one.
Example: How to Choose the Best Blogging Platform: A Complete Guide for 2025
6. Use Descriptive Website Title
The website title should be descriptive because if it does not tell about what a webpage content is, People generally don’t click.
That decreases your click-through rate as you get impressions on keywords user uses, but most users don’t click on the webpage as the website title does not provide a meaning. Make the Website title not too short that does reflect the clear meaning.
7. Use the Numbers
You should include the numbers when you make a listicle blog content in the website title tag to increase the CTR and attract more visitors. Some users want a long list option, so they pick blog articles that include more options.
For Example, “10 Legitimate and Genuine Ways to earn money online for students in 2025
Some users want 5-10 lists in a listicle blog post for a topic.
For example, 10 Best Free Advanced Keyword Research Techniques in 2025
8. Create Unique Titles for Each Page
Always make sure that the title you choose to provide to a webpage should not match with the existing webpage title tag because if the webpage website title tag matches with the old webpage, it may confuse both users and search engines.
How Do Duplicate Title Tags of Webpages of a Website Affect Users ’ Behaviour?
The user does not understand which webpage can serve the intent of his search and which one he should prefer to open, so he may not visit any of the web pages, and you will lose the potential traffic and users.
How do Duplicate Title tags of webpages affect Search Engines such as Google’s behaviour?
When the search engine sees the duplicate title tags of 2 or more webpages of a website, it confuses Google, and there is a huge possibility that it won’t rank any of the webpages, which will decrease your CTR and potential visitors.
Read Also: Best 5 Free Tumblr Alternatives in 2025
I am Sumit, a SEMrush and Google-certified digital marketer with a passion for technology. I like writing content for startups and bloggers to help them grow online. With some years of hands-on experience in SEO and WordPress development, I help bloggers and small businesses choose affordable and feature-packed web hosting as per their requirements. I share actionable guides and tips to simplify digital marketing for beginners free of cost on the blog.